You could choose to write your own articles. Else, you might get them written by freelance writers. Only with a strategic plan will serve your purpose.
You will get maximum gains from article marketing using these 5 strategies:
1. Sell Subject Matter Expertise
Assuming that you are not yet a guru, work to become one , asap.
Success is more likely to happen if you are writing about something on which you are an expert, than if you are a jack of all trades. If you are an expert, the reader is likely to accord you respect, and you can accomplish your goals with greater ease. Apply both subject matter expertise and writing skills, to assure yourself of eventual success.
However, don’t fret if you are not a guru. Article writing can still help you. For instance, you may still earn adsense income and affiliate commission and build traffic facilitated through back-links generated by your articles. Although your article may not have original content, collating the information in your own article qualifies as original effort. You have to fall back on your writing skills to persuade newbies in your field of interest, with useful information devised to give them genuine value.
Your writing should primarily be aimed at your reader. Search Engines should be incidental, . Your writing style should be your veritable signature. Writing aimed at imparting know-how is very effective; other factors such as drama and romance is likely to boost your article’s readability.
Assuming you are dependent on PLR articles, ensure that these are rewritten by you, and only then us them. Most PLR publishers are unlikely to consent to my view, but that’s natural. If someone else is writing an article for you, insure that the writer is informed about what you want.
2. Tell, Don’t Sell
Article directories don’t want to be just vehicles for promoting your business, and to generate traffic for you via back-links. Most prefer to be content heavy, and not purveyors of propaganda. Therefore, they disallow writers who promote themselves, and limit such promotion to the ‘Author Bio’ column, or ‘Resource Box’.
If your readers are not able to agree with what they read, they are unlikely to anoint you as a SME. Hence, inform, don’t promote, if you want prospective customers to read your written wisdom and flock to your webpage.
3. Use The Editor’s Scissors With Gusto
Scan everything you write and clear it of typos and spellos, & errors of grammar and usage, or else your reader could go – elsewhere.
4. Collateral Info Is Critical, Too
The identification of appropriate keywords, and the apt grouping of your article in an article directory are crucial to your success as is the substance in your article. Don’t forget the Title, the Brief Description and The Author Bio. Importantly, the Author Bio needs a great deal of attention, in fact even more, thought than the main write-up.
5. Re-creation Is Preferable To Spinning
Spinning is the surest way of producing garbage using a great article as raw material. Avoid use of software when you spin. Instead, re-create manually, working equally hard if not harder, than done on the seed article itself. Give sufficient thought to meticulous details such as the Author Bio, Brief Description and Title. Links, in particular, must incorporate anchor text; the keywords should be long-tailed. Optimize for the most potential yet least competitive keywords, using it once each in the first paragraph as well as the title, and additionally, twice or thrice, in the body. Make optimum use of LSI words. The links should draw traffic to your site. Select appropriate pages to get the links , ascertaining that the links go to different pages, nor scattering the links all over the site. This will optimize your SE placement.
You might possibly find Article Marketing as a tedious exercise that takes a lot of time, because of your many other engagements, or because you lack the skills for it. However, don’t pass up the golden opportunity to drive traffic. Outsource if you must, insuring that the writer pays attention to the 5 secret strategies.
Author Bio:
Richard J. Runion is the President of Geostar Publishing & Services LLC. Rich loves net research & blogging. His new blog on Article Marketing is fast becoming popular, as it is comprehensive and well-researched.
To know more about Richard J. Runion’s unique Article Writing service, visit: http://www.1clickarticlemarketing.com .
This has also been published as: article re-creation on Wetpaint
Tags: article marketing, article re-creation, article writing, LSI, subject matter expert
